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Silbö
The new player in the Spanish telecoms sector
Silbö is the new Spanish telecommunications company that comes to the market to make a difference. This does not mean doing things differently, but as they should have been done from the beginning. Building a unique and differential voice and identity from the ground up in a market as competitive as the telecommunications market has been a great challenge and privilege for Firma.
The silbo gomero is a whistled language practised by some inhabitants of the Canary Islands to communicate across canyons and valleys up to five kilometres away. Whistling is also a way of warning and making oneself heard. This is how the name and the central idea of Silbö was born.
The silbo gomero is a whistled language practised by some inhabitants of the Canary Islands to communicate across canyons and valleys up to five kilometres away. Whistling is also a way of warning and making oneself heard. This is how the name and the central idea of Silbö was born.
The logo honors the brand name and its origin. By adding two dots as eyes above the O, we generated a simple but genuine animation that reflects a whistle. A game that humanizes and fosters an emotional connection with the brand.
In a sector in which each player is distinguished by an emblematic color that reinforces its identity, we faced the challenge of standing out and establishing a visual and conceptual space of its own for Silbö. The choice of green was the strategic choice to differentiate the brand from competitors and convey an authentic and recognizable personality.
Silbö's new design system and website stand out for their simplicity, expressiveness and a strong differentiation between the brand's two business models. In this way, we have given life to a web experience that stands out for its intuitive, fluid and friendly design, positioning itself as a functional and exceptionally user-friendly reference.
We are delighted to see the new Silbö logo on the jerseys of the Spanish National Football Team, which proudly assumed the role of main sponsor of Euro 2024.
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