Relats

Positioning Relats as a benchmark brand in sustainable mobility

Founded more than 60 years ago as a textile company, Relats has evolved to become a world leader in technical protection and insulation solutions for electric mobility, the energy sector and the automotive, rail and aerospace industries, playing a key role in making mobility safer and more sustainable.

Together with Relats, we took a holistic approach and elevated the discourse to present the brand as a global strategic partner, making the Relats name synonymous with innovation. We worked to lead the way in sustainable and safe automotive solutions, creating a new visual identity and storytelling that would stand the test of time and reflect their commitment to a better future.

With a more versatile, dynamic and functional identity, Relats' new design system strengthens its ability to adapt to different environments and solutions. In this way, the brand not only boosts its presence, but also consolidates its position as a dynamic agent of change, reinforcing its commitment to the mobility of the future.

Reinterpreting the original Relats logo, we have generated two new versions so that the brand can be easily adapted to any type of application.

Relats' new vision has translated into a bold digital experience, guided by an inspiring, premium and techie look & feel. The renderings, present throughout the user's journey through the website, show the application of the product in its real environment, generating a stronger immersion and connection with the brand. Thus, Relats continues to redefine its sector with a future-oriented web presence, where design is more than aesthetics. It is a true statement of intent.