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Doony's
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Transforming the everyday into a magical experience
Vandermoortele, the European market leader in bakery and pastry products for the Horeca channel, with a presence in 72 countries, was looking to make the leap into the consumer market with a totally innovative brand.
We were given a clear challenge: to turn My Original Doony's - a B2B doughnut brand - into Doony's®, a B2C brand capable of connecting with today's consumers. We had a blank sheet of paper to create a completely new brand: from the creative concept to the activations.
We were given a clear challenge: to turn My Original Doony's - a B2B doughnut brand - into Doony's®, a B2C brand capable of connecting with today's consumers. We had a blank sheet of paper to create a completely new brand: from the creative concept to the activations.
Under the claim ‘Taste the magic of everyday’ and the concept ‘Abracadoony's’, we define a strategy focused on bringing a magical touch to everyday moments. We turn every bite of Doony's® into a unique and exciting experience.
Through a differential verbal and visual identity, we conveyed the idea that enjoying Doony's® can change your day completely. We designed a logo and a visual universe that captured the original essence of the brand, adding modernity and dynamism.
With the use of advanced Artificial Intelligence tools, we fused reality with imaginary 3D worlds, enriching the magical universe of Doony's®.
We carried out a 360º and multichannel activation: packaging, point-of-sale materials, digital content, social media activations, strategic communication, events and more.
In each action, we share with the world the magical flavor of Doony's®.
We carried out a 360º and multichannel activation: packaging, point-of-sale materials, digital content, social media activations, strategic communication, events and more.
In each action, we share with the world the magical flavor of Doony's®.
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