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Silence
An iconic rebranding to accelerate the urban mobility revolution
Silence is a cutting-edge brand of electric mobility that is revolutionizing the way we move around the city. European cities want less noise and more space, and Silence dares to lead the change.
At Firma, we have redefined its strategy and created a new and unique visual and verbal identity. All of this culminates in a distinctive website that takes the brand's digital presence to the next level.
At Firma, we have redefined its strategy and created a new and unique visual and verbal identity. All of this culminates in a distinctive website that takes the brand's digital presence to the next level.
To define Silence's new strategy, we moved away from the traditional e-mobility discourse –sustainability– by adopting a more authentic and inspiring approach that connects with people's real concerns and lifestyles.
Focusing on the most relevant functional and practical features, such as flexibility, design and freedom, this new perspective positions Silence as an approachable, modern and accessible brand.
Focusing on the most relevant functional and practical features, such as flexibility, design and freedom, this new perspective positions Silence as an approachable, modern and accessible brand.
Every element of the design system has been crafted to ensure a smooth and elegant experience. With the circle as a key element and a photographic style characterized by its effects and lifestyle approach, we take the brand further on every level.
Silence's disruptive character ends in a unique digital experience. With a clean, minimalist design, micro-interactions and fresh, direct messaging, we deliver an efficient and satisfying journey through the web for every user. An experience that reflects the fluid and intuitive movement that Silence brings to modern urban life.
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