Honext

A high-end material for circular living, all made from cellulose waste.

In the transition towards a more conscious way of consumption, Honext is leading a new era of sustainable building through high-end, plant-based reclaimed materials. As part of the positioning strategy, we reclaimed the brand’s role as a sustainability leader in a highly practical industry. The scope of the project spanned an entire rebrand, weaving together the new brand identity and narrative into a new webpage and digital strategy targeted at B2B and B2B2C audiences.