Aizon

The first of its kind, Aizon's GxP compliant AI platform is set out to disrupt the Pharma industry. We partnered with the Silicon Valley startup to position the company as a cutting-edge, tech player with a B2B2C attitude. Firma developed a complete rebrand for the company, defining a new global positioning strategy, naming, brand identity and narrative, and bringing them to life across touch points.

The new brand presents AI as a simple and effective tool. The goal was to debunk the idea that adopting AI is costly and complex by decoding it from a business angle. Both the naming and brand design are inspired by the concept of horizon: Aizon proposes a new horizon for AI, more business-oriented, comprehensible and reliable.